Panther was created by a vision which was present in thoughts for a while. The lifestyle and clothing idea merge well into each other because they represent who we are and what we do.
The whole idea of Panther firstly got inspired by the Black Panthers themselves. Their simplicity and sexiness are something else. We thought about taking those two characteristics and creating something for other like-minded people, something which we can build a community on.
The second inspiration came from the spirit of freedom and adventure which we have. To be able to portray the Panther lifestyle, we had to reach a dangerous level of freedom. By freedom we mean that we don't care about people judging us. This is the lifestyle we choose, and it's the one that suits us.
We are in collaboration with Exmoor Zoo, who will receive a 10% donation of the monthly profits to contribute to the care-taking of their two black panthers. We love the black panthers and want to help make a difference, and by purchasing from us, you are also contributing to this great cause.
Panther: Not just a clothing brand, a lifestyle